1. Introduction

Dazzling Routes ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website dazzling-routes.com or use our services.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (email address, phone number, postal address)
• Financial information relevant to our advisory services
• Employment and income information
• Investment objectives and risk tolerance
• Communication preferences

2.2 Technical Information

When you visit our website, we automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our site
• Referring website information
• Cookie and tracking data (with your consent)

3. How We Use Your Information

We use your personal information for the following purposes:

• Providing financial advisory services
• Communicating with you about our services
• Processing newsletter subscriptions and inquiries
• Improving our website and services
• Complying with legal and regulatory requirements
• Marketing our services (with your consent)

4. Legal Basis for Processing

Under the UK GDPR, we process your personal data based on:

• Consent: When you subscribe to our newsletter or marketing communications
• Contract: When providing financial advisory services
• Legal obligation: To comply with financial regulations and anti-money laundering requirements
• Legitimate interests: To improve our services and website functionality

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your explicit consent
• With service providers who assist in our operations (under strict confidentiality agreements)
• To comply with legal requirements or court orders
• To protect our rights, property, or safety
• In connection with a business transfer or merger

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure data centers and backup systems
• Regular monitoring for unauthorized access

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Ensure proper website functionality
• Remember your preferences and settings
• Analyze website usage and performance
• Provide personalized content (with your consent)

You can manage cookie preferences through our cookie management system or your browser settings.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements

Generally, we retain client data for 7 years after the end of our relationship, as required by FCA regulations.

9. Your Rights

Under UK data protection law, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal data
• Restriction: Limit how we process your data
• Portability: Receive your data in a structured format
• Objection: Object to certain types of processing
• Withdraw consent: Remove consent for marketing communications

10. International Transfers

Your personal information is primarily processed within the UK. If we transfer data outside the UK, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete it promptly.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notifications to subscribers
• Providing notice through our services

14. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

15. Regulatory Information

Dazzling Routes is authorized and regulated by the Financial Conduct Authority (FCA). Our privacy practices comply with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• FCA data protection requirements
• Privacy and Electronic Communications Regulations

16. Complaints

If you are not satisfied with how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

This Privacy Policy is effective as of September 10, 2025, and was last updated on this date.